We bring together diverse perspectives scientists and shoe designers, coders and quarterbacksto share knowledge of the body in motion. History nike was previously known as blue ribbon sports rbs founded in 1964 by phil knight and bill bowerman. There have been countless books and magazine features written about nikes rise. Now nintendo is one of the biggest video game companies in the world. Dec 29, 2011 john buffi is a retired police offer who lost his home to superstorm sandy. Mar 14, 2010 the company went public in the 1980s and nike successfully profitted 50% of the market share in the united states.
Performance and reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel and equipment. The company went public in the 1980s and nike successfully profitted 50% of the market share in the united states. Nike honors lebron james with naming of new advanced innovation building. By bringing inspiration and innovation to every athlete, nike has grown from selling running shoes out of the back of a plymouth valiant into the worlds leading athletic footwear and apparel company. The nike cross trainer was introduced as well which was a shoe that was good for the court sports and aerobics. The company is currently operating in three main strategic business units. Its first acquisition was the upscale footwear company cole haan in 1988, followed by the purchase of bauer hockey in 1994. Read nikes mission statement and find information about nike. The original founders of nike are bill bowerman and philip knight.
The nike standard, at a minimum, is to comply with all environmental, safety and health laws and regulations. Pdf this report is all about to show a marketing plan for nikes products. It was founded in 1964 as blue ribbon sports by bill bowerman, a trackandfield coach at the university of oregon, and his former student phil knight. If you want to download you have to send your own contributions. But in terms of corporate responsibility, nike didnt always follow its own. The company rose quickly from smalltime sales at track meets to a major publiclytraded fortune 500 company.
The company was founded on january 25, 1964, as blue ribbon sports, by bill. Colin kaepernicks decision to take a knee and stand against the issue of police brutality puts him in rare company in sports history. They formed blue ribbon sports nikes forerunner in 1962 to import hightech sports shoes from the japanese company onitsuka tiger. Nike has been a leader in the fitness industry for a number of decades now and the company has had an immense amount of success during this time. They also have a special line of shoes for athletes. Nike is committed to providing safe and healthy work environments and to being an environmentally responsible corporate citizen. The company was founded on january 25, 1964 as blue ribbon sports by bill bowerman and phil knight and officially became nike, inc. The companys pioneering use of athlete endorsements as the basis of its advertising and its dedication to incorporating superior technology and supplies in its.
According to them, you are an athlete if you possess a body. Manufacturing footwear is very labour intensive, and involves cutting. Since the founding of its first inhouse art department in 1983, nike has combined the psychology of color with performance design in the form of prints and patterns on apparel. Founded as an importer of japanese shoes, nike, inc. The company s pioneering use of athlete endorsements as the basis of its advertising and its dedication to incorporating superior technology and supplies in its merchandise has eternally modified the world of sports activities. The swoosh, which was created by a graphic design student at portland state university named carolyn davidson. Jul 22, 2014 the new nike line of footwear, which would go on to dominate the world of sports footwear for the next four decades, made its debut in 1972 at the u. Emea region in the netherlands in 1999, nike coordinated its european activities from the. Inside the lines the nike code of ethics defining the nike, inc.
Throughout its history and background, nike has utilized strong advertising campaigns to separate itself from its competition. Jan 23, 2014 infographic details 50 years of nike history. The swoosh logo is a graphic design created by caroline davidson in 1971. To our shareholders, july 25, 2014 nikes success is grounded in our ability to stay true to our mission. Nike has acquired and sold several apparel and footwear companies over the course of its history. In 2002, nike bought surf apparel company hurley international from founder bob hurley. Tell your partner about the company s past, its current products, why it is such a great company, and the future. About nike media resourcesabout nike media resources. Nike became an international company when it opened an office in taiwan in 1975, it now has branch offices all over the world. With a firm grasp of over 35% of the footwear market, nike has built its. Breaking news english esl lesson plan on business takeovers. The company takes its name from nike, the greek goddess of victory, and adopted the wellknown logo, called the swoosh, first used by nike in 1971. As used in this report, the terms we, us, nike, and the company refer to nike, inc. The new nike line of footwear, which would go on to dominate the world of sports footwear for the next four decades, made its debut in 1972 at the u.
The history of the nintendo company nintendo started out in kyoto, japan, in 1889 as a company that made playing cards called hanafuda. A company is born the company was originally named blue ribbon sports by bill bowerman and philip knight and officially became nike inc. One of nikes most iconic and culturally impactful sneakers is the air force one. Esl lesson plan on colin kaepernick breaking news english. United by our relentless drive, we invent innovation platforms that forge new frontiers in sport and style. Nike does not make the shoes themselves, they contract production out to other companies. As nike gets even bigger, its storytellers feel that their mission becomes even more critical. The nike companyoverview history and current status. Nikes tagline,just do it, is an inspirational call to action for the millions who wear the company s athletic gear. Phil knight stepped down as president for more than a year in 19831984, although he remained the chairman of the board and ceo. Nike corporations that changed the world pdf ebook php.
Nike became an entity of its own in 1978 with the incorporation of nike, inc. After you have spoken to several students, sit down with a partner and share what you heard. Two visionaries, bill bowerman and his university of. Innovation and manufacturing capabilities rapidly expand, impacting everything from nuclear power plant construction to the crossbar in the hiflier kite, keeping the toy in the air. Nike and global labour practices 3 company and industry background the nike story began when athlete phil knight met track coach, bill bowerman, at the university of oregon in 1957.
Nike was founded in 1964 as blue ribbon sports by university of oregon track athlete philip knight and his coach bill bowerman, and officially became nike, inc. Nike is committed to handling the personal information of our employees, consumers and others. September 05, 2019 slated to open in 2020, the lebron james building is the sixth new building at nike world. Introduce yourself to the other ceos in the class and talk about your company. The company is headquartered near beaverton, oregon, in the portland metropolitan area. The company has over 700 shops around the world and has offices situated in 45 countries outside the united states. Sweat shops and slave labour, nike teaching resources. Around 1975 nintendo started making video games and video game machines. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding. The new nike line of footwear debuted in 1972, in time for the u. Welcome to esl printables, the website where english language teachers exchange resources.
Nike made its first entry into history through the us track and field events held at oregon and it has not stopped sprinting hence. This was the first shoe where you could actually see the airsole cushioning. Every company has a history, says dave pearson, 43, a training manager and storyteller. Introduction to the untold mythical story of the goddess nike. Muhammad ali, jackie robinson athletes who risked everything to make a difference. Oregon runner phil knight, thought they could do a better job of designing and. Bill bowerman was looking for ways to enhance his students performance and tried improving their shoes in his free time. Tetra plastics, started in 1964, opens a new plant in chesterfield, missouri. Nikes tagline,just do it, is an inspirational call to action for the millions who wear the companys athletic gear. It embraces a multibrand strategy, emphasis on expanding activities in the emerging markets. Nike is the largest seller of athletic footwear and athletic apparel in the world. These reports include information about our historical financial results as well as. Nike has grown to be the worlds largest marketer of athletic footwear, holding a g lobal market share of approximately 37 percent.
Nikes innovation team is made up expertsincluding chemists, biomechanists, physiologists, materials developers, coders, and even a planetary astrophysicist. Phil knight was a middle distance runner hailing from portland who trained under track and field coach bill bowerman. Company no 02017289 with its registered office at 26 red lion square london wc1r 4hq. Nike sponsors several football, tennis and basketball players.
Michael jordan worksheets this is a fantastic bundle which includes everything you need to know about the michael jordan across 19 indepth pages. Free 4 pondy25 cold environments extreme environments aqa b. The company is named after nike, the greek goddess of victory nike today. Because, as our cofounder said, if you have a body, youre an athlete. Infographic details 50 years of nike history complex. Nike, originally known as blue ribbon sports brs, was founded by university of. We are going to have a look at some of the greatest achievements in nikes history here. Two of the most memorable marketing campaigns, just do it and.
By bringing inspiration and innovation to every athlete, nike has grown from selling running shoes out of the back of a plymouth valiant into the worlds. These lines and email accounts are answered during business hours and are also checked frequently for messages. On our nike corporate website, located at investors. Nikes immortal simply do it slogan is displayed at the smithsonian establishment in washington, dc. By the end of 1980, nike completed its ipo and became a publicly traded company. To date, htm has released 32 products, but it began from a logical starting point. Our collection is growing every day with the help of many teachers. The company manufactures and sells footwear for specific athletic use such as. The company is named after nike, the greek goddess of victory. Nike story profile, history, founder, founded, ceo. Antisweatshop activists and labor market outcomes in indonesia ann harrison uc berkeley and nber and jason scorse uc berkeley march 2004 during the 1990s, human rights and antisweatshop activists increased their efforts to improve working conditions and raise wages for workers in developing countries.
The company expanded its line of products that year, adding athletic shoes for children. Nike continued its promotional activities with the opening of athleti cs west, a training club for olympic hopefuls in track and field, and by signing tennis player john mcenroe to an endorsement contract. Find out the revenue, expenses and profit or loss over the last fiscal year. Read nikes mission statement and find information about. Is a leader in the design, development, marketing, and distribution of athletic and athleticsinspired footwear, apparel, equipment, accessories, and services worldwide. Learn more about nike s innovation team, platforms and partnerships. The company was founded in in 1964 in beaverton, oregon by phil knight and bill bowerman and is listed on the new york stock exchange.
Nike entered the 1980s on a roll, thanks to the successful launch of nike air technology in the tailwind running shoe in 1979. Nikes mission is to bring inspiration and innovation to every athlete nike inc. Nike was previously known as blue ribbon sports rbs founded in 1964 by phil knight and bill bowerman. Nikes success over the past decade has been a result of its strength in the footwear sbu. Nike is a us based sports and fitness company that is the largest supplier of athletic footwear in the world. It is the worlds largest supplier of athletic shoes and apparel and a major. John buffi is a retired police offer who lost his home to superstorm sandy. Blue ribbon sports opens their first store jeff johnson opned the first blue ribbion sports in santa monica, ca. Nike, inc is an american multinational corporation that is engaged in the design, development. The company takes its name from nike the greek goddess of victory. Nike was named blue ribbon sports at first it changed to nike in 1971. Oct 08, 2015 nike made its first entry into history through the us track and field events held at oregon and it has not stopped sprinting hence. Waste generated throughout nikes value chain and activities to reduce, reuse. We base our estimates on historical experience and on.
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